Meet IdeaHub
It's tempting to use the practices that yield predictable results to manage the innovation and transformation process.Ā Big mistake, according to our colleague and friend Geoffrey Moore.Ā Read on for insights.
Innovation is still not optional
In aĀ prior post, written during the tech boom, I outlin...
People have been predicting the end of Hollywood as we know it for a long time. Ā Talking pictures were first dismissed as a novelty,Ā then eventually embraced.Ā Ā Television proved destabilizingĀ for the studio system thatĀ preceded it.Ā And now, Chris Moore, a veteran of the hit-driven Hollywood busine...
In developing an initial marketing plan, it is crucial not to be confused about what kind of business architecture you are building in order to establish your initial metrics for success. Geoffrey Moore hasĀ a great way of capturing thisĀ in the distinction between complex systems versus volume operat...
Traditional sales organizations used the concept of a sales āfunnelā to describe the process through which potential customers move, ending up with sales at the end. Winners today have abandoned that way of thinking in favor of building flywheels ā business models in which every element reinforces e...
